In the meantime...The American Academy of Nutrition and Dietetics Endorses Processed Cheese for their Kids Eat Right Program
Kraft Singles, those individually wrapped slices of processed cheese that have long been a staple of school lunches, are the first product to earn a nutrition seal from the Academy of Nutrition and Dietetics, the trade group representing 75,000 registered dietitians and other nutrition professionals. Getting permission to use the academy’s new “Kids Eat Right” label, derived from the logo for the Kids Eat Right nutrition education program run by the academy’s foundation arm, is a major coup for the Kraft Foods Group, the company behind Claussen pickles, Capri Sun juices, Breakstone’s dairy products and other staples of the American grocery store. The label is approved to appear on the packaging for the regular and 2 percent milk versions of Kraft Singles, which account for roughly 95 percent of the Singles brand.
Kraft is a frequent target of advocates for better children’s nutrition, who contend that many of its products are over-processed, with too much fat, sodium, sugar, artificial dyes and preservatives.